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Brownie

Chef's Corner

Faisal Tayabali of Euphoria

As a Hyderabadi you are said to be born with an insatiable appetite for sweets and desserts, such craving would have definitely made you scour the Internet by searching on Facebook foodie groups and Zomato hunting for those delectable & appealing dishes.

One of the prominent names that come up quite often and is also featured in the top list of bakers on Zomato is our very own Faisal Tayabali who is co-founder of “Euphoria” along with his “Baker” half

Q: What made you & your wife start Euphoria?

A: My wife has the Midas touch when it comes to cooking & baking and she started baking brownies for friends and family initially. One order lead to another, until we were asked to do a bake sale in YWCA in the month of Dec’15 where we had to make 40 kgs in around 36 hours or so. The entire lot was sold out in a day’s time, 15 days later we bought our second oven and started serious operations

Q: What has been your inspiration & what makes your brand stand apart than other commercial vendors?

A: There is a saying “Jack of all trades and Master of None” & my corporate career of 16+ yrs has taught me that it is better to be master of one than none so selling only one kind of item was a calculated risk. An outlet by the name of “Fat Witch” in New York sells only brownies which kinda prompted the idea & inspiration to start this.

As a home baker, there is certain perk of having to use the best ingredients possible without ever having to compromise on quality or taste & which doesn’t lighten your pocket. Our product is almost half in price that our commercial competitors but better in taste and quality

Q: How do you ensure hygiene and quality at the work place?

A: I am very particular about what goes where in the production area. My brownies are with egg and i keep separate vessels for the eggless ones to avoid hurting any religious sentiments. Also we don’t use any alcohol or alcohol based ingredients in any of our products

Q: What has been your U.S.P and strategy?

A: Constantly bettering the product, never compromising on the quality, coupled with personal deliveries to customers hence getting to know the customers personally and allowing customers to put a face to the brand Euphoria has worked exceptionally well for us in the last 1 year.

The above actions (without us consciously realizing it) has created a brilliant customer base for us with 80% + of repeat customers… The personal connect sets Euphoria apart from other brands which may or may not have equally brilliant Brownies in their menu.

 Q: What lies ahead?

A: Soon, we plan to move the baking out of our house and set up a full-time baking studio – A quirky place where we can bake, customers can walk in to pick up their orders and chill with us if they like, over a cup of Tea/Coffee.

Depending on how the studio goes and ambitions at that point , Euphoria as a brand may / may not go into the retail segment and the process would be streamlined & automated to the extent that I can take a vacation when I want to, checking off few items from my bucket list like backpacking across Europe will be on the cards.

 

“Hyderabad Mein World Famous Brownie” moniker by the Bald Brownie Baba sounds like a page out of Bollywood movie script. Agar yeh nahi khaya tho phir kya khaya….

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Contact details : https://www.zomato.com/hyderabad/euphoria-sainikpuri-secunderabad

Euphoria Menu, Reviews, Photos, Location and Info - Zomato

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